The Nature
The Nature
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
Brand identity that would remain timeless while translating the intrinsic values of the brand: authenticity, heritage and attention to detail. A dry cleaner with contemporary traits and a branding at the height of their vision.
Credits
Strategy:
Lydia Cooper
Creative Copy:
Benjamin Matthews
Photographer:
Esme Wilson
Props/Sets Stylist:
Freya Patel
Illustration:
Nathanial Green
Client
The Nature Inc.
After launching the initial site, we evolved the design language to scale the platform in order to:
Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.
After launching the initial site, we evolved the design language to scale the platform in order to:
Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.
The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.
The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.
Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Projects
Other works
Projects
Other works
Projects
Other works
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Branding
Design
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Branding
Design
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Branding
Design
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Video & Web
Strategy
Design
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Video & Web
Strategy
Design
Date
The PTP Pruning Club aims to meet twice a year in the Winter and early Spring.
Training: We’ll provide training on how to prune the trees in the neighborhood as well as instruction on other tree related work that can be done by volunteers.
Goals and Tasks (basic maintenance plan):
Water and prune neighborhood trees.
Trim trees whose branches are obstructing sidewalks and streets.
Remove damaged and diseased limbs from street trees.
Remove stakes no longer needed, stake trees in need of additional support, and re-stake trees where stakes have fallen or are broken as needed.
Make trees healthier and stronger by making strategic and proper pruning cuts.
Everyone is welcome, whether beginner or experienced. Pruning tools are helpful but not necessary. Refreshments will be provided.
Video & Web
Strategy
Design
Subscribe for updates
Stay up to date with events, volunteer opportunities, and the latest news about PTP.
Support PTP
Every dollar helps! Your support goes a long way to help make the city green!
© 2025 / PTP - Site designed by Matthew Flynn
Subscribe for updates
Stay up to date with events, volunteer opportunities, and the latest news about PTP.
Support PTP
Every dollar helps! Your support goes a long way to help make the city green!
© 2025 / PTP - Site designed by Matthew Flynn
Subscribe for updates
Stay up to date with events, volunteer opportunities, and the latest news about PTP.
Support PTP
Every dollar helps! Your support goes a long way to help make the city green!
© 2025 / PTP - Site designed by Matthew Flynn